776BC Partners with 'The Boys in the Boat'

by Kate McKenzie-McHarg on December 17, 2023

The highly anticipated ‘The Boys in the Boat’ movie has inspired a unique our truly unique 776BC x The Boys in the Boat’ collection.

Leveraging 776BC’s expertise in developing the technical sports apparel, 776BC in consultation with the film’s Costumer Jenny Eagan, has designed this truly unique collection of training and lifestyle pieces blending performance and heritage style.

Directed by George Clooney and starring Callum Turner and Australia’s Joel Edgerton, ‘The Boys in the Boat’ movie is based on New York Times non-fiction best seller by Daniel James Brown with a screenplay written by Mark L. Smith and is an inspirational true story about the University of Washington rowing team who through sheer determination and grit, beat the odds to take Gold at the 1936 Games in Germany.

“The power of rowing to pull people together to achieve greatness on and off the water is what makes rowing so special, and one of the greatest examples of this is ‘The Boys in the Boat,’” says 776BC Co-Founder, two time Olympian Cameron McKenzie-McHarg. “The 776BC x The Boys in the Boat Collection was inspired by the uniforms the athletes wore back in 1936. We wanted to create something special to mark the release of this film and honour the legacy of this incredible group of athletes.”

This official collection includes men’s and women’s rowing suits, tanks, T’s, crew sweaters and hoodies and features trim details including an iconic quote from the film “We were never eight, we were one”, the year of the crew’s triumph - “1936”, chenille patches and stamped print treatments consistent with what was seen on garments in the 1930’s.

"I thoroughly enjoyed connecting with 776BC during their design process. I was able to share some of the nuances of the print and trim techniques from the period we applied to the film's costuming and it's wonderful to see how these have been adapted in their final collection - a truly beautiful result " said award-winning costume designer, Jenny Eagan.

“‘The Boys in the Boat’ film showcases the transformational power of our sport and we’re honored to be celebrating its release with this exclusive collection” continues Cameron McKenzie-McHarg.

The Collection is available now at 776BC.com. To learn more about 776BC’s ‘The Boys in the Boat’ Collection, or for more information on 776BC, please visit 776BC.com.

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