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As the Rowsellas set their sights on LA 2028, Rowing Australia has renewed its partnership with 776BC, continuing a collaboration built on a commitment to excellence, innovation and supporting Australia's best athletes in their pursuit of Olympic and Paralympic success.
“As we look ahead, we’re proud to continue our partnership with 776BC - a brand that shares our commitment to excellence, innovation, and performance. Their world-class technical wear ensures our athletes train and compete in gear designed for the highest standards of elite sport. This collaboration reflects our vision to support every rower, stroke by stroke, on their journey to success,”
- Sarah Cook, Rowing Australia CEO
Since 2017, the partnership has evolved alongside the sport, shaped by athlete feedback and the realities of high-performance environments. From daily training at the National Training Centres to international regattas, the Rowsellas train and compete in 776BC's technical apparel engineered to give them every advantage.
That approach is built through lived experience. 776BC co-founder, Cameron McKenzie-McHarg, is a 2-time Olympian and Beijing Silver Medallist who came through the same pathway informing a product and design philosophy focused on supporting athletes at every stage of their journey.
"From day one, our mission at 776BC has been to honour the athlete journey to the Olympic Games - developing world-class performance gear that matches the intensity, commitment, and ambition required to succeed on the sport’s ultimate stage. Our partnership with Rowing Australia and its athletes is foundational to who we are and deeply woven into the origin story of 776BC. We feel incredibly privileged to continue working alongside these athletes on their path toward LA 2028. Our responsibility is to keep pushing the standards of their performance apparel - so that, in our way, we are contributing to their pursuit of Olympic and Paralympic success."
- Cameron McKenzie-McHarg, 776BC Co-Founder
The renewed partnership supports athletes across the entire national program - senior, junior, para, pathways, coaches, and staff - and to the volunteers and community members who underpin the sport nationwide.
