LIMITED EDITION COLLECTION. CELEBRATING 61 YEARS OF THE CHARLES.

Collection available at the 776BC HOCR Pop-Up.

The Charles River has carried generations of rowers, but every October it becomes something more.

For HOCR61, 776BC celebrates the collision of two forces - the power of the Charles and the relentless pursuit of the athletes who race upon it.

Inspired by the scale, movement and energy of the world's most iconic rowing course, this exclusive collection blends technical performance with design details that honour the river, the race, and the thousands of athletes who leave everything on the water.

It’s more than event apparel - it’s a tribute to the place where water meets will, and where every mile is earned.

776BC. For Athletes.

Find us on the river

The 776BC pop-up

Come and shop your performance apparel needs, including the full HOCR61 Collection.

WhereThe Head of the Charles Regatta

Soldiers Field Road, Boston, MA 02135

When
  • Thu 15 Oct9:00–17:00
  • Fri 16 Oct9:00–17:00
  • Sat 17 Oct9:00–17:00
  • Sun 18 Oct9:00–17:00
Getting thereGet directions

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